About Us

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 The Fincel family uses sustainable growing practices, although they are not organic farmers.  Crop rotation and diversification are incorporated to not deplete the land of its natural resources, and enhance the biological and economic stability of the farm.  Proper management of the soil and rotation of the crops helps to suppress weeds, pests, and disease naturally, while reducing chemical inputs.  The choice of the varieties of produce is made to use only those that are well suited to the land and conditions of the farm.  Care is taken with the land to avoid soil erosion, by sowing the land with oats and winter rye while it is not in production.  Regular additions of compost and organic matter help to increase the soil's stability, tilth, and soil microbial life.  Preventative strategies and options that are the least toxic and the least energy intensive are used to protect the land and the crops, while still maintaining productivity.  Out of concern for our customers, we voluntarily do not use GMO's.  Irrigation is utilized to protect the crops from frost and drought.  Over 5 miles of buried pipes are used to move water to different areas of the Fincel farmland.  The Florida Stake and Weave method for tomato cultivation assists in avoiding disease for the tomato crop by not allowing the tomatoes to have contact with soil.  The evolution of "green technology" enables the Fincel's to continually experiment and adapt new growing practices, to protect the environment as well as provide quality fruits and vegetables. The land and environment are treated with respect, to ensure that our produce will be available for generations to come.